[ Tips ] 一分鐘使用導覽
商品編號： 9-709-461 出版日期： 2009/01/15 作者姓名： Rivkin, Jan W.;Van Den Steen, Eric 商品類別： Other 商品規格： 18p 再版日期： 地域： United States 產業： 個案年度： 2008 -
商品敘述：
In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy that will allow Microsoft to achieve its objectives in the evolving market for search and advertising.
涵蓋領域：
Antitrust laws;Competitive strategy;Internet;Information systems;Software development and engineering;Advertising
相關資料：
, (9-710-416), 23p, by Jan W. Rivkin, Eric Van Den Steen
哪些人也有訂購？